Having a beautiful website is one thing, but if no one knows about it, it’s not going to help your business grow. Your website is the central hub of your business’s online presence, and if you have an eCommerce store, it’s also your digital storefront. Read on for some tips on how to drive traffic to your website both online and in-person.
Driving Traffic Online
Link, Link, Link!
Anywhere your business shows up online should have a link to your website. This includes your Google listing, social media pages, LinkedIn profiles, advertisements, etc. After all, you wouldn’t invite someone to a party without telling them the address, right?
Be Smart About SEO
SEO—or search engine optimization—refers to the process of fine-tuning your content to improve your ranking in search results. Common SEO best practices include posting fresh content regularly, using specific keywords that are relevant to your business, and including links to other reputable sites.
Show Up on Social Media
Social media is a great way to build your business’s online presence and drive traffic back to your website. Regularly posting engaging content to your social media profiles is a great way to connect with current and future customers. Don’t forget to include a compelling call-to-action that directs them back to your website! You can include a direct link to your website on most social media sites, including Facebook, Twitter, and LinkedIn (and add it to your profile on Instagram!).
Make Sure Your Site Stands Out
First impressions are key! Once your potential customer lands on your site, you want to do everything in your power to keep them there until they convert, right? Make sure your website is fast, responsive, easy to navigate, and (most importantly!) mobile-friendly. Mobile web traffic has increased substantially since 2015, with over half of web traffic coming from mobile devices in 2021.
Driving Traffic In-Person
Make sure your business’s website is listed on all of your business collateral, including your business cards, flyers, and any other print advertising or signage. Incorporate mentioning your website into your everyday customer service conversations, too! This gives customers a way to connect with you after they’ve left your business.