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What Is SEO and How Can You Use It to Drive Traffic to Your Website?

Having a digital presence online has never been more important than it is today, but when there are so many businesses competing for attention, how does one stand out in a sea of digital noise? The key to soaring above the rest is the ability to understand and master a few simple principles such as ensuring your website is optimized and as user-friendly as possible, and writing consistent and engaging content. These are only some of the keys to not only driving traffic to your site but turning browsers into buyers.

There is no easy solution to secure consistent web traffic. It is all about incorporating a series of tried and true methods to make search engines notice you and trust you as the expert in your local area. Here are some tips we have compiled to turn your business into an SEO champion.

What is SEO?

Also known as Search Engine Optimization—SEO is about fine-tuning your content to boost your ranking in search results so customers have a better chance of finding you.

It is important to not abuse or take advantage of Google’s algorithm, however, as it could flag your business and push you further down search results. With the right knowledge of SEO, you can drastically increase your traffic and, as a result, create more opportunities to land a sale.

Some SEO Best Practices:

Align your website copy with search intent in mind

Think closely about your website and how it is laid out. Are the descriptions and titles going to pop out to a visitor? Do they answer their questions or fulfill a need a visitor might be looking for?

If you sell kayak tours in New Jersey, does your website contain the words “New Jersey” or “how to book a kayak tour” on the home page? Ensuring your website includes keywords or answers to common questions helps the algorithm better find and pull you closer to the top of search results.

Optimize your website’s loading times

We have all been to a website that took too long to load. Maybe we would hit refresh to try and get things to load faster, but if it took longer than a few seconds we moved on to another website.

If your images and videos are too large, it could be slowing down your site. Optimize your images to decrease load times, so that those who visit your website stay for longer.

Focus only on using reputable and authoritative backlinks

On your blog, include links to reputable and trusted sources. You should provide customers with links that are informative and helpful to them. It may seem counterintuitive to direct people away from your website, but you should know it will pay off in the long run as you are building trust and strengthening your reputation in the eyes of visitors and search algorithms.

Serious about driving traffic? Is your site optimized for speed, and mobile-friendly? If you are looking for help with driving traffic and conversions contact the experts at The Agency to help you find the solutions you need.

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