Marketing

Top 5 Ways to Refresh Your Website in 2022

February 21, 2022

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Since websites are usually a business’s first impression, it is very important that your website is revamped and refreshed every once in a while. Relevance and attractiveness are dynamic in the digital world and it is essential that your website keeps up. 

Start by reevaluating your existing website. Take a look at your current website to look for sections that you feel need revamping. A lot could have changed since the time your website was created. Has your business achieved milestones? Have you added services/products to your catalog? Does the design look outdated, or have you received customer complaints regarding certain functionalities? All these are great reasons to revamp your website this year.

Once you’ve done this, make a list of everything you’d like to change on your website. Whether it is just a matter of making sure everything is up to date and working properly or making major changes like changing the primary keywords that target your site, read on for tips on how you can refresh your website this year.

1.   Layer Your Landing Pages

Businesses these days offer a variety of products and services and thus require landing pages for each category. The value of directing your customers to landing pages that explore deeper into your site is much greater than just driving them to your common homepage. Therefore, layering your landing pages in an effective design could add a lot of value to your website.

2.   Fresh Web Content

How effective is your current website content at delivering the intent of your business? Is it possible that there could be a more potent way of expressing yourself as a business? If so, it may be time for a content revamp, with updated keywords and the works.

3.   Measuring User Metrics

User behavior on your website is a treasure trove of information that you can use to your advantage. If you are not already doing this, now may be a good time to use Google Analytics to get to know your customers better and fine-tune your offerings to match. Speak to our experts to discuss how this can be done for your website.

4.   Responsive Web Design

Studies show that more than 60% of searches now happen on mobile devices like cell phones and tablets. Not just that, searches made on such devices also seem to last longer than those made on a PC! This is why it has become vital for businesses to have responsive websites which use a Graphical User Interface Design approach through which web content can automatically adjust to different screen sizes.

5.   Rebrand / Re-strategize

Don’t be afraid to take the opportunity to rebrand yourself to align your website to your evolved goals. This could mean anything from simple changes in logos and font to more intricate ones such as the brand image and the placement of your services/products.

Redesigning your website can be a challenge but won’t take a lot of time if you’ve got the right team and tools for the job. If you want your users to have a better experience on your website, contact us today!

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