Marketing

The Power of Blogs for Online Marketing

January 17, 2022

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When you think of ‘blog,’ what comes to mind? You might immediately think of moms posting hauls and gift guides, or home chefs sharing detailed life stories above their latest slow-cooker recipes. And yes, blogs give influencers a great way to create and post content online! But don’t forget that blogs have a lot of value for other business owners, too.

Here are some top reasons why you should consider blogs as part of your brand’s online marketing strategy.

Boost Your Site’s SEO and Drive Traffic

Your website is your brand’s central hub online. It’s where people come to learn more about you and purchase your products/services. And every time you post a blog online, you give search engines more content to crawl, which increases your search rankings over time!

Quality blog content should be related to your business, valuable to your customers, and relevant to what people are searching for online. This will help ensure that when people are searching a particular question, they’ll find the answer—and find you!—on your site.

Top Tip: Before writing your next blog, take a moment and search for the topic on Google. What are other businesses saying? Try incorporating those phrases and keywords into your content so you rank alongside them.

Create Authority and Showcase Yourself as an Expert

60% of customers feel more confident about a business after reading custom content posted to their site. As a business owner in your field, you’re an expert at what you do—but do your customers know that? Blogs give you a way to share your perspective and expertise. They’re also a great way to showcase your brand and business culture. Every blog you post is an opportunity to connect and engage with your audience!

Establish the Foundation for Your Digital Content

Digital marketing content is not “one and done.” Blog content can easily be repurposed into social media posts, giving you an endless stream of post ideas. You can even utilize blog posts in your email campaigns, too! Here are some ideas:

  • Post to social media and send an email to your email list when a new blog has been posted. Include a short excerpt or ‘hook’ to entice them to click through and read.
  • Ask your followers a hypothetical question and let them know they can find the answer in your blog.
  • 3–6 months after you first posted the blog, share the link again on social media. This gives new followers a chance to engage with it.
  • ‘Pin’ the blog to Pinterest and attract potential customers there, too.

Want to create a blog for your business, but not sure where to start? The Agency is here to help! We offer custom blog creation services for businesses across all industries. We’ll work with you to learn more about what you do, and create content that reflects your brand and vision. Visit our website for more information or reach out today to get in touch!

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