You finally have a fully functional website for your business, and you’re waiting for the leads to roll in! But something seems to be missing—you start wondering if your website is working as it should. Is it attracting the right target audience? Is it the lead-generating machine you hoped it would be? There is no need to worry—the answer to these questions might be more apparent than you think!
When designing or redesigning a website, business owners tend to get carried away in the excitement of planning a big launch that they forget to focus on the essential elements that make up a website, enabling it to work to its full potential and become your star salesperson,
If you feel like your website is not doing its job and are wondering if it needs a redesign, there are four key questions you need to ask yourself to determine whether your website is actually contributing to your brand’s success.
1. Do I Feel Excited About or Avoid Sending People to My Website?
Are you happy with the way your website looks and functions? If scrolling through your own website makes you feel impatient, bored, or uninterested, chances are your potential customers are also going to feel that way. You need to evaluate your website’s UI/UX from the point of view of an end user, and if you find anything lacking, you might have to consider redesigning it. After all, the better your website’s UI/UX, the more likely visitors will engage with your brand and buy your products and services.
2. Can I Update and Modify My Website Easily?
If your answer is no, it would be a major cause for concern. Obviously, you should have complete control over your business website and be able to navigate, customize, upgrade, and personalize it whenever you want, without having to rely on an outsider, even if you’re not tech-savvy!
If your website can’t expand to meet your business needs and reflect your brand’s innovation and creativity, it may not be suitable to represent your brand in today’s rapidly evolving digital world.
In this case, you need to redesign your website to make it more flexible. A good website can change and grow with your business instead of being static for a long time—and this is exactly what the talented team of web developers at The Agency promises you!
3. Is My Website Performing Well Analytically?
If your business has a website, you should be able to access real-time data on your website’s performance at any point in time. You need to know how long people are on your website and how many visitors bounce off to a competitor’s site.
By knowing the answer to these questions, you’ll be to learn more about the pain points your customers face while navigating your website and take proactive steps to fix the problems. If you’re finding it difficult to measure your website analytics or the data you found is unsatisfactory, you should redesign your website.
4. Is My Website Recently Updated to Display Our Current Offerings?
Your business is dynamic and is constantly growing to meet changing customer demands. You probably don’t offer the same number of products and services you did when you first started. If you don’t upgrade your website to reflect your latest offering, your customers may find your business irrelevant and choose your competition over you.
So your website should always offer correct information about your newest products and services. If your website fails to accommodate your dynamic business needs, it might be time for an upgrade.
If you answered in the negative to any of these questions, reach out to The Agency to redesign your website. Contact us now to schedule a consultation.