Before we get into the details of it, let’s quickly talk about why a brand shoot is important. Your brand photos are like the main component of a cocktail – without them, it won’t taste right. Having these visuals can really help you to differentiate your business from the competition, and also give you and your brand the confidence needed to drive it forward. They are essential for everything, from your website and social media to email marketing and beyond.
Assemble Your Mood Board
Now is the time to think about those you wish to connect with in the future. Your brand images are not for you – they are for the people you want to reach. To gain the trust of these individuals, your visuals across the web need to match what they are looking for and have already seen, so that your work will be meaningful when they finally discover you.
To create the perfect brand shoot, try to put yourself in the shoes of your potential customers. Utilize resources around you to build the atmosphere and aesthetic you want to portray in your photos. Don’t limit yourself to the online realm – magazines, art, and the nature world can all be sources of inspiration for creating an engaging brand image.
As you bring this particular vision together, assemble a visual board that will guide your branding photoshoot. Take hints from the references you’ve gathered and replicate the atmosphere with your own flavor to ensure your pictures, clothes, postures, and props match what your desired customers are drawn to – while introducing them to YOU. A great tip to not miss: contemplate on the *variety* of photos you require, particularly for your website. For instance, do you desire a wide banner photo with white space on one side or the other? Make sure you mention this to your photographer so they can guarantee you get the ambiance of photos you are seeking, as well as the type of images you need.
If you’re having difficulty with your mood board or coming up with ideas, don’t stress! Your photographer is available to assist you in getting the look you want. They want to make sure you’re completely satisfied with your shots, so they’re your ideal go-to when it comes to entrusting your images to them.
Select a photographer who resonates with your existing vision
Photographers generally have a distinctive style to their work. It could be light and dreamy, dark and melancholic, rustic and in the outdoors, contemporary and editorial, and so on. When you are selecting a photographer for your brand shoot, the best way to narrow down the countless options available is to take a close look at their style. Browse their portfolio on their website and social media. If the images they have captured over time and their photography style and tone suit the pictures you want, you can trust that they can create similar images for you.
Choosing the right location
After you have identified the vision for your shoot and selected the photographer, it is time to decide the setting of your brand photoshoot. There is no single ideal solution when it comes to the location – what matters is what works best for you. Consider your services, how you operate in your daily life, and what will effectively showcase your special talent – so you can easily express that in the pictures taken.
If you have the budget, it’s worth investing in spaces that have natural light, such as photo studios and picturesque locations, as they provide excellent and consistent lighting for your projects. Additionally, having a variety of images – such as professional photos and lifestyle images – will ensure you always have an array of options for your online presence. Creating a vast selection of professional but relatable shots to choose from.
Get your outfit ready, and don’t forget any accessories you may need.
Now that you’ve got all the technical stuff sorted out, it’s time for the exciting part – deciding on outfits and props! To feel confident during your shoot, plan out your outfits ahead of time and make sure you have a few extra to switch things up. If you’re feeling a bit stuck, revisit your mood board or use Pinterest to come up with ideas and locate pieces from your closet. When selecting your props, consider items that are related to your job, reflect your personality, and items that you just like to have around that will add a bit of fun to your shots.
Now Let’s Review
We’re sure you’re aware that it’s essential to create an impression that stands out online. We’re certain that your future self will be grateful once you put some effort into sprucing up your brand visuals, updating your website pictures, becoming more active on social media with engaging content, and providing a headshot that reflects your confidence and sense of self. These photos will take your brand to great heights – we are delighted to be able to support you as you pursue your goals.
