Marketing

The Basics of Online Advertising

July 29, 2020

I'm Chelly!
I am so grateful you stopped by. I hope you find insight, inspiration, and forward vision reading through these blogs.  But most of all, I pray you find benefits here that enable you to serve others at a higher level.
A Few of My Favorite Things

01 HONEYBOOK

Powerful Features Built For Small Businesses. Receive 20% OFF Today. Manage Projects, Book Clients, Send Invoices And Get Paid. 
 




Wondering how your business is performing online?
Yes!
02 CUSTOM PRINKTING

Print-on-demand for your ecommerce business. Start your own online store with on-demand printing services and no inventory.

How does online advertising help a local business grow?

Digital advertising increases awareness?it?s that simple. Digital advertising consists of a range of services, all of which work to promote a business online.

More and more businesses are increasing the amount that they spend on digital advertising, and experts like Jamie Turner suggest digital advertising on social platforms is well worth the spend.

?If I were to provide one tip to people who are using social media, it would be this ? don?t be afraid of paying for social media reach and clicks.? ? Jamie Turner, 60secondmarketer.com

The best part about digital advertising is that results can be easily monitored and ROI can be easily tracked. You probably don?t want to be spending lotsa money without some proof of performance right?

With traditional media channels, there is sometimes no way of tracking the effectiveness of an advertisement in terms of advanced data analytics. With digital advertising, companies like Google and Facebook allow users to access advanced analytics. This way local businesses know that their money is being well spent and that the digital advertisements are positively impacting their storefront.

When determining the success of an ad, the important factors will differ case by case. For the most part, the success of an ad lies in the indicators listed below.

ROI indicators/measures of a successful campaign:

  • Impressions: the actual # of views on an advertisement
  • Clicks: the actual # of direct clicks on the advertisement
  • Engagements: Social & landing page clicks
  • Results: In most cases, results come in the form of a phone call or a store visit.

The Best Places to Advertise

Through our team?s extensive work in the digital advertising space, we have come to the same conclusion as pretty much every digital advertising company. The best places to spend money on digital advertising are Google & Facebook.

With digital advertising, not only is a local business visible online, but they are visible to the right people online. Platforms like Facebook and Google allow for advanced targeting, which puts a local business in front of consumers who are more likely to convert into a sale.

Plus, Google and Facebook accounted for roughly 60 percent of ad spend in 2017!

Why advertise on Google?

Reach: Google is the largest search network in the world, and consumers are using Google every single day to search for local businesses. Utilizing Google?s massive network capabilities, digital advertisers are able to find ideal prospects and get in front of users looking for their products/services.

In the age of digital, people are not looking at TV commercials or listening to radio ads to find a local business, they are searching for a service and then locating your business online.

With 3.5 Billion Google searches conducted every single day, customers are looking for local businesses and businesses should want to be on Google.

Flexibility: Google allows the local advertiser to spend whatever they want, whenever they want. With flexible options for ad spend, advertisers are able to test what works and what doesn?t work for a business. Spend a bit, wait to see how the campaign performs, and then reinvest in larger budgets for greater prospect reach.

Why advertise on Facebook?

AudienceThe audience on Facebook includes 1.32 billion daily active users (DAUs) on average, at an increase of 17% year-over-year. As a local business, you simply cannot ignore the fact that Facebook is likely an intersection in which you can find prospective customers. If the daily average users stat doesn?t have you convinced then let?s talk about how often social media is being used. The average person spends nearly 35 minutes everyday JUST on Facebook, according to a recent study by Mediakix.

If there is one thing to take away it is that the audience on Facebook is MASSIVE, and they are on Facebook a LOT.

Targeting: Facebook Ad targeting is a marketer?s dream. Facebook allows the ability to focus on users so microscopically that you can basically become a bit of a digital stalker (in a good way?). Target users by their interests, behaviours, age, gender, location, and really anything that their Facebook profile may reveal about them including job title.

The Facebook algorithm has brought about changes to the local advertising landscape, but it remains one of the best environments for local businesses to get the word out about themselves!

Conclusion

By leveraging these two platforms, every local business can easily take their advertising game to the next level, and begin to rake in new revenue with the data to back their investment.

Add a comment
+ show Comments
- Hide Comments

Leave a Reply

Your email address will not be published. Required fields are marked *

Browse By Category

Business

Marketing

Branding

Advice

Client showcase...

WellSpoken Lifestyle

Chiropractor turned Lifestyle Entrepreneur. Mom of 2 girls. Dr. Dr. Delrae Messer has created an online community that cultivates connection where you are valued, seen, and heard, Empowers others through challenge and celebrates you as a COLLECTIVE. She believes we are better TOGETHER.

view more
WORK WITH US

Our Services

Grow your business 10x faster with digital marketing strategies tailored to suit your needs. Using our full-service digital agency, you can get in front of the right audience, in the right way, and at the right time.

WORK WITH US

TOP RESOURCES

Blog Post or Freebie

Etsy sriracha williamsburg thundercats literally vinyl selfies distillery squid humblebrag. Glossier church-key subway.

TOP RESOURCES

Blog Post or Freebie

Etsy sriracha williamsburg thundercats literally vinyl selfies distillery squid humblebrag. Glossier church-key subway.

Get On the List

The Agency is a full-service digital marketing agency, that caters to a variety of clients and focuses on solving their most pressing challenges.

Receive the latest articles about our online marketing strategies by signing up for our newsletter today!

Instagram


Strategic Full Service Marketing

@the_agency_marketing