Hello friends! Just a few notes on the blog. The categories at the top are manual,  meaning that you'll want to snag those actual links from Wordpress and set the links like you would any other link in Showit.

The "Best Of" section is set to display any of your posts tagged "favorites," so just tag a few posts to ensure those show up there! Otherwise, this blog should be a cinch to use and looks so stunning!

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The Agency Blog

Your destination for thoughtful insights on design, branding, style, and strategy—plus a behind-the-scenes look at building a business with purpose.


Flat lay with branding swatches, notebook, and digital screen—representing brand refinement and identity strategy

There comes a moment in business when your brand no longer feels like a fit. Maybe you’ve evolved. Maybe your offerings have shifted. Or maybe you’re attracting clients who aren’t quite aligned. Whatever the reason, something feels off—but the idea of a full rebrand feels overwhelming. Good news: You don’t have to start from scratch…

Attracting Ideal Clients with Strategic Branding by The Agency

In today’s competitive landscape, attracting ideal clients is more than just offering a great product or service; it’s about building a brand that resonates with the specific audience you want to reach. Strategic branding is the key to aligning your brand’s identity, message, and values with those of your target market, creating a connection that…

Branded website mockup showing consistent design, fonts, and color scheme by The Agency

Your website is more than just a digital presence; it’s where your brand’s personality, story, and values come to life. When visitors land on your site, they should immediately feel connected to your brand. It’s not just about showcasing what you do, but also about sharing who you are and why it matters. At The…

Illustration of brand identity elements including logo, colors, typography, and packaging.

A strong brand identity is what sets your business apart, builds trust with your audience, and fosters loyalty. But what exactly is a brand identity, and how can you craft one that genuinely resonates with your target audience? Let’s dive in and explore the elements of a strong brand identity and how it can catapult…

HI, I'M CHELLY

Founder of The Agency. Creative Director, Brand Strategist, Entrepreneur.

About Me • About Me • About Me •

After building two businesses from the ground up, I’ve learned that the difference between growth and stagnation often comes down to clarity. At The Agency, I help service-based brands refine their presence with intention, creating strategic websites and brand visuals that aren’t just beautiful, but built to convert.

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A strategic guide created to help service-based businesses elevate their online presence and attract aligned clients—beautifully and intentionally.


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