When it comes to building a strong online presence, your business has to be where your customers are, and today there are approximately 3.5 billion people using social media, which is almost half of the worldwide population.
Having an active social media profile is vital to attracting potential customers and retain existing ones, but that’s not enough. With the popularity of Facebook and Instagram on the rise, social media is becoming a “pay to play” field, forcing businesses to combine organic and paid efforts to achieve desired results.
Our team can help you increase website traffic, drive more conversions, and succeed on social media through targeted campaigns on Facebook and Instagram.
THE BENEFITS OF SOCIAL ADS
Social media advertising is very cost-effective because advertisers have a wide variety of targeting options at their disposal. You can build your target audience based on demographics, interests, location, relationship status, education, household income, and life events.
Advertising on social media is also a great way to get customer feedback because they can express how they feel about your products and services. Customers want to be heard, so use that in your favor.
Attract potential customers and retain the existing ones.
Build your target audience based on demographics, interests, location, and more.
Use social ads to get feedback from your customers.
What is a Facebook pixel?
The Facebook pixel is a piece of code that is placed on your website and lets us measure, optimize, and build audiences for your campaign. When a user visits your website and takes an action (ex. Making a purchase, submitting a form), the pixel is triggered and reports the action. This allows us to track when a customer completed an action after seeing your Facebook ad. This gives us the ability to reach this customer again by using a custom audience or create a lookalike audience based on users who have already converted.
Do you provide stock images?
We can absolutely provide stock images if requested and required. However, we recommend that you provide professional images of your business to ensure an authentic and engaging Facebook or Instagram campaign.
What are the limitations on FB Ads?
We highly recommend you to take a look at Facebook’s advertising policy for more detailed information: https://www.facebook.com/policies/ads/