The Agency


How to Create High-Converting Captions Every Time!



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Hey, small business owner! Are you starting to feel like you’re drowning in the amount of work you need to do? If so, you’re not alone. These days, entrepreneurs like you are expected to “do it all”—manage revenue, sell products/services, create compelling content, network with other like-minded business owners, build a brand/business, and so, so much more.

Being a business owner is not small potatoes. It can be very hard to cultivate a proper work/life balance. The team at The Agency is here to help you maximize every moment, so you can take back your evenings and weekends and spend more time with the ones you love. Here are some surefire ways to write compelling captions that convert!

Don’t Be Afraid to Be “Salesy”

Making money and growing your business isn’t a bad thing—it’s literally what you do as a business owner! Even if money isn’t your primary motivator as a business owner, making money and earning a living is what enables you to continue doing what you love.

Think of it like inviting someone over for dinner: they can always decline, but if you never ask, then they never have the opportunity to say ‘yes’! Include calls to action on your website and in every social media or blog post—you never know who is waiting for that invitation.

Write As Though You’re Speaking to Your Ideal Client

The most common thing we hear from the entrepreneurs we work with is “As soon as I can get them on the phone, I can convert them!” If you’re struggling to get your words down on (digital) paper, write as if you’re having a conversation with your client. What problems are they facing? What solutions do your services provide? Compelling copy elicits an emotional response from your client—and that is what inspires them to do business with you. Use “you/your” to speak directly to your client.

Use ‘Power’ Words That Have Meaning

The words you use can have a profound impact on your copy, so use them wisely! Here are a few tricks we keep up our sleeve:

  • Imply scarcity or exclusivity. There’s a reason why sales and limited-time offers have such a high conversion rate! Phrases like “Don’t miss out” or “One day only!” will inspire your client to take action today.
  • Tap into buzzwords your clients are looking for. “Tricks” and “hacks” are all the rage right now. Don’t be afraid to make industry jargon more approachable to your ideal clients, too.
  • Add adjectives to make your copy more appealing. Descriptive words are the bread and butter of your captions—don’t skip them! Some of our favs are: breakthrough; exclusive; exciting; unique.

Have Someone Write Copy and Captions For You!

If writing copy just isn’t your thing, why not have someone write it for you? At The Agency, we provide professional brand and business solutions, including content writing, website development, logo design, and more.

We’re passionate about helping small business owners and entrepreneurs—like you!—grow their businesses. We know what it’s like to build a business from the ground up, and we’re here to help you reach more clients and convert more customers. Visit our website for a complete list of our services, or get in touch with us today to learn more about how you can get your life back as a business owner!

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