Hey, small business owner! Are you starting to feel like youâ€™re drowning in the amount of work you need to do? If so, youâ€™re not alone. These days, entrepreneurs like you are expected to â€œdo it allâ€â€”manage revenue, sell products/services, create compelling content, network with other like-minded business owners, build a brand/business, and so, so much more.
Being a business owner is not small potatoes. It can be very hard to cultivate a proper work/life balance. The team at The Agency is here to help you maximize every moment, so you can take back your evenings and weekends and spend more time with the ones you love. Here are some surefire ways to write compelling captions that convert!
Donâ€™t Be Afraid to Be â€œSalesyâ€
Making money and growing your business isnâ€™t a bad thingâ€”itâ€™s literally what you do as a business owner! Even if money isnâ€™t your primary motivator as a business owner, making money and earning a living is what enables you to continue doing what you love.
Think of it like inviting someone over for dinner: they can always decline, but if you never ask, then they never have the opportunity to say â€˜yesâ€™! Include calls to action on your website and in every social media or blog postâ€”you never know who is waiting for that invitation.
Write As Though Youâ€™re Speaking to Your Ideal Client
The most common thing we hear from the entrepreneurs we work with is â€œAs soon as I can get them on the phone, I can convert them!â€ If youâ€™re struggling to get your words down on (digital) paper, write as if youâ€™re having a conversation with your client. What problems are they facing? What solutions do your services provide? Compelling copy elicits an emotional response from your clientâ€”and that is what inspires them to do business with you. Use â€œyou/yourâ€ to speak directly to your client.
Use â€˜Powerâ€™ Words That Have Meaning
The words you use can have a profound impact on your copy, so use them wisely! Here are a few tricks we keep up our sleeve:
- Imply scarcity or exclusivity. Thereâ€™s a reason why sales and limited-time offers have such a high conversion rate! Phrases like â€œDonâ€™t miss outâ€ or â€œOne day only!â€ will inspire your client to take action today.
- Tap into buzzwords your clients are looking for. â€œTricksâ€ and â€œhacksâ€ are all the rage right now. Donâ€™t be afraid to make industry jargon more approachable to your ideal clients, too.
- Add adjectives to make your copy more appealing. Descriptive words are the bread and butter of your captionsâ€”donâ€™t skip them! Some of our favs are: breakthrough; exclusive; exciting; unique.
Have Someone Write Copy and Captions For You!
If writing copy just isnâ€™t your thing, why not have someone write it for you? At The Agency, we provide professional brand and business solutions, including content writing, website development, logo design, and more.
Weâ€™re passionate about helping small business owners and entrepreneursâ€”like you!â€”grow their businesses. We know what itâ€™s like to build a business from the ground up, and weâ€™re here to help you reach more clients and convert more customers. Visit our website for a complete list of our services, or get in touch with us today to learn more about how you can get your life back as a business owner!