Creating Engagement and Driving Traffic

March 25, 2022

I'm Chelly!
I am so grateful you stopped by. I hope you find insight, inspiration, and forward vision reading through these blogs.  But most of all, I pray you find benefits here that enable you to serve others at a higher level.
A Few of My Favorite Things


Powerful Features Built For Small Businesses. Receive 20% OFF Today. Manage Projects, Book Clients, Send Invoices And Get Paid. 

Wondering how your business is performing online?

Print-on-demand for your ecommerce business. Start your own online store with on-demand printing services and no inventory.

Creating engagement can be done in numerous ways. Social media posts, blogs, reels on Instagram, Tiktok videos, and YouTube are just some of the ways to create engagement. All of this content can be used to drive traffic to your website. But many people seem to think that all of this content needs to be separate; different ideas, various topics, and so on. However, this isn’t the case! All of this content can be used hand-in-hand to drive engagement.

Longform Content vs. Social Media Posts

Longform content can include email campaigns, blogs, newsletters, and so on, whereas social media posts are the posts you’ll most likely find on Facebook, Instagram, and Twitter. Blogs can be any number of words, whereas social media posts are usually only up to a certain number of characters. Keep in mind that if you have an extremely long Facebook post, people are less likely to read through it. That’s why it’s great to give people a sneak peek at what you’re writing about, then link to your blog or website. That way, if people are intrigued, they can go to your link and read through things from there. This will drive up engagement on your social media as well as your website.

YouTube Videos vs. Reels

Much like with long-form content and social media posts, YouTube videos are generally longer whilst reels are quick videos to get a small amount of information across. People usually use reels on Instagram or even Tiktok videos to draw in their audience. With Instagram and Tiktok, always make sure to include a link to your website in your bio for ease of access. If people are idly scrolling through Tiktok, a link in your bio may make or break whether they visit your site. Reels are great, especially for a company that is selling products! You can give a small look at something, then tell them to check the link in your bio to head to your website for purchase.

Many people don’t think of all the vast ways that you can create engagement through different social media outlets. Of course, it does all depend on what you’re comfortable with: if you aren’t able to edit videos, starting a YouTube channel may not be the greatest thing for you, while a reel would be easy and quick for you to start with if interested in such an avenue.

If you’re wanting to read more about topics involving content creation, digital advertising, branding, and websites feel free to check out our previous blogs on our website.

At The Agency, we know how important impactful marketing can be. We also know how much work it is! That’s why we offer the total package: websites, content creation, digital advertising, and branding design. Visit our website to learn more or get in touch with us today to get started!

Add a comment
+ show Comments
- Hide Comments

Browse By Category





Client showcase...

WellSpoken Lifestyle

Chiropractor turned Lifestyle Entrepreneur. Mom of 2 girls. Dr. Dr. Delrae Messer has created an online community that cultivates connection where you are valued, seen, and heard, Empowers others through challenge and celebrates you as a COLLECTIVE. She believes we are better TOGETHER.

view more

Our Services

Grow your business 10x faster with digital marketing strategies tailored to suit your needs. Using our full-service digital agency, you can get in front of the right audience, in the right way, and at the right time.



Blog Post or Freebie

Etsy sriracha williamsburg thundercats literally vinyl selfies distillery squid humblebrag. Glossier church-key subway.


Blog Post or Freebie

Etsy sriracha williamsburg thundercats literally vinyl selfies distillery squid humblebrag. Glossier church-key subway.


Strategic Full Service Marketing