Split image of social media likes and shares icons on the left, with rising growth graphs on the right.
The Agency


Beyond Likes and Shares: The Hard-Hitting Strategy to Skyrocket Social Media ROI



I am so grateful you stopped by. I hope you find insight, inspiration, and forward vision reading through these blogs. But most of all, I pray you find benefits here that enable you to serve others at a higher level.




See our services

Read The Post

Revolutionizing Your Digital Presence: A Comprehensive Guide to Building a Sales-Driven Website

Are you looking to elevate your brand? Click the link above to find out how.

If you’ve ever plunged into the world of social media marketing, you’ve likely felt that rush when your post gets a slew of likes, shares, and comments. It feels like you’ve won, right? But as the days roll by and you check your sales or website visits, you might be left wondering: Where’s the ROI I was expecting?

Here’s the hard truth most marketers won’t tell you: likes and shares are just the tip of the iceberg. A ‘thumbs up’ on your post is great, but if it’s not driving real business results, it’s just a digital pat on the back.

Understanding Vanity Metrics

‘Vanity metrics’ – it sounds glamorous, but they’re often just smoke and mirrors. These are numbers like followers, likes, and shares. While they can give your ego a nice boost, they don’t necessarily translate into sales or concrete business growth.

So, how do you move beyond the superficial and dive deep into what matters?

  1. Targeting is Key: Broadcasting your message to the entire digital world and hoping the right person hears it is like throwing spaghetti at the wall. Instead, understand your ideal customer. What are their interests, habits, and pain points? Use this data to create laser-focused ad campaigns. Platforms like Facebook and Instagram have robust targeting features. Use them.
  2. Quality Over Quantity: Ten well-thought-out posts will always trump fifty ‘meh’ ones. Instead of overwhelming your audience with constant noise, curate your content. Each post should offer value, whether it’s solving a problem, entertaining, or educating.
  3. Engage, Don’t Broadcast: Social media isn’t a one-way street. If a user comments on your post, engage with them. Make them feel seen and heard. This not only boosts your brand image but often leads to higher trust and eventually, conversions.
  4. Track What Matters: Ditch those vanity metrics and focus on actionable ones. Track metrics like click-through rates (CTR), conversion rates, and the cost of customer acquisition. These numbers will provide insight into the effectiveness of your strategy.
  5. Adapt and Evolve: Social media is ever-changing. What worked yesterday might flop tomorrow. Continuously test new approaches, ad formats, and content types. Analyze, learn, and iterate.
  6. Integrate with Other Marketing Efforts: Social media shouldn’t exist in a vacuum. Maybe someone saw your Facebook ad, then got a targeted email, and finally made a purchase. Make sure your social efforts are integrated with your overall marketing strategy.

The Road Ahead

As we tread deeper into 2023, the digital landscape continues to evolve at a blistering pace. Relying on old strategies or getting seduced by vanity metrics will only lead to stagnation.

For every brand ready to get serious about social media ROI, it’s time to change gears. It’s time to move beyond counting likes and shares and start focusing on strategies that directly impact your bottom line.

Think you’re ready to take on the challenge? Remember, it’s not about being everywhere or pleasing everyone. It’s about making every post, every ad, and every interaction count. Dive deep, strategize, and watch your social media ROI soar.

Ready to skyrocket your social media game? Reach out to us. Elevate your brand’s online presence with The Agency. Contact us at (605) 610-9380 or shoot an email to info@marketingwiththeagency.com. Let’s turn those digital thumbs-ups into tangible growth.

as seen in:

READ          LATEST



Interested in working together? We can't wait to hear from you. Use the form below or email directly via info@marketingwiththeagency.com
We aim to answer all inquiry's within our normal business hours of M-F, 8-4pm.

Favorites                   Shop

What you've loved from our storefront this month.

from the

Get The Guide

The Ultimate Guide To Crafting A Luxurious Brand Identity

Tips and Strategies for Achieving Iconic Appeal

Helpful snippets that can help you build a powerful, personalized strategy and boost your profits  -  all while having fun and being inspired to learn, connect, and explore the world of marketing like never before.

Follow along →

Let's get casual →