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Hi, I'm Chelly
I'm truly glad you're here. My hope is that as you read through these blogs, you’ll discover clarity, encouragement, and fresh perspective. But more than anything, I pray these words empower you to lead, serve, and show up in your purpose with even greater impact.

Have you heard that improving your SEO will help you get found online more easily? You?ve probably heard that implementing keywords into the content on your website, blog, and URL are key strategies for improving your SEO ranking. However, including the wrong keywords or too many keywords can be just as detrimental.

Although you may not always notice them, keywords play an integral role when it comes to helping a small business get found online. So, let’s get to it by breaking down the long and short (tail) of it.

Do Your Own Keyword Research

Keyword research should never be a one-time commitment, but rather an ever-changing process that involves a strategy and a comprehensive understanding of your business and your industry. Including keywords that are specific to your business and industry will help to ensure that the right customers are being driven to your door rather than just any customer. Although we want to increase our customer base, we don?t want to target consumers that may not find the value in our business.

Using the Right Keywords

Short-tail keywords, or keywords composed of very generic keywords, might seem appealing because they’re searched more often than long-tail keywords, however, they’re also a lot more competitive. So, unless you’re writing content for a large organization, like Apple or Macy’s, and consumers are likely searching specifically for your product, you don’t want to enter into a sea of competitors with big brands that have even bigger pockets.

Long-tail keywords, on the other hand, may not be as frequently typed into a search engine think, Egg vs. Poached Egg with Avocado and Bechemel. By including more long-tail keywords into the content on your page, you’ll attract a larger number of customers who are likely to search for any combination of those long-tail keywords.

Location-based keywords are keywords that directly relate to your business’s physical location. For example, if your business is a bakery in a popular neighborhood in Charlotte, NC, you’ll want to include not only Charlotte, but also the name of that specific neighborhood. By doing so, you’re more likely to target visitors in your area rather than across town who may or may not ever make it to your location.

Avoid Keyword Stuffing

Speaking of misleading customers that may not find value in your business, adding practically any keyword under the sun is referred to as keyword stuffing and is largely considered a taboo in the digital marketing world. Like with any other digital marketing rule of thumb, less is more and quality will always conquer quantity. Ideally, a website’s content should include keywords in a natural way. However, by inputting keywords into a few sentences and repeating them over and over, you’re stuffing your content with keywords. Even if they’re good keywords, it’s still too much.

Now that you’ve read through these tips, you’re ready to become an SEO expert too. However, if you would prefer to have us help you increase your SEO you can check out our SEO services.

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HI, I'M CHELLY

Founder of The Agency. Creative Director, Brand Stratigist, Entrepreneur.

About Me • About Me • About Me •

After building two businesses from the ground up, I’ve learned that the difference between growth and stagnation often comes down to clarity. At The Agency, I help service-based brands refine their presence with intention—creating strategic websites and brand visuals that aren’t just beautiful, but built to convert.


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