Hello friends! Just a few notes on the blog. The categories at the top are manual,  meaning that you'll want to snag those actual links from Wordpress and set the links like you would any other link in Showit.

The "Best Of" section is set to display any of your posts tagged "favorites," so just tag a few posts to ensure those show up there! Otherwise, this blog should be a cinch to use and looks so stunning!

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The Agency Blog

Your destination for thoughtful insights on design, branding, style, and strategy—plus a behind-the-scenes look at building a business with purpose.


Effective logo design representing unique brand identity and values.

A logo does much more than just act as a visual identifier for your business. It encapsulates your brand’s identity, values, and uniqueness, setting the tone for customer expectations and experiences. This guide delves into the critical elements of a well-designed logo and provides practical tips for businesses aiming to create or revamp their emblem.…

Integrating logo design with web aesthetics for Sioux Falls businesses

A company’s website and logo are often the initial points of contact with potential customers. They play a pivotal role in shaping the first impression of your brand. A well-designed logo and a cohesive web aesthetic can significantly elevate your brand’s impact, creating a memorable experience for visitors and fostering brand loyalty. Let’s explore how…

Infographic illustrating the process of creating a comprehensive Brand Guide, covering mission, vision, values, visual identity, and brand voice.

Ready to bring some serious coherence to your brand? We’re talking about crafting a Brand Guide – that indispensable tool that keeps your branding on point and unmistakable. Think of it as your brand’s DNA, captured on paper (or screen). It’s not just a design whim; it’s the backbone of your brand’s identity. So, let’s…

Designer's desk with curated branding elements including color palettes, typography sketches, and logo drafts.

Ever walked into a room and been instantly struck by its decor? Maybe it was a plush velvet sofa in a shade of emerald green that you still can’t shake off, or perhaps the perfectly chosen paintings on the walls that just made the whole ambiance sing. That’s the kind of reaction your brand should…

HI, I'M CHELLY

Founder of The Agency. Creative Director, Brand Strategist, Entrepreneur.

About Me • About Me • About Me •

After building two businesses from the ground up, I’ve learned that the difference between growth and stagnation often comes down to clarity. At The Agency, I help service-based brands refine their presence with intention, creating strategic websites and brand visuals that aren’t just beautiful, but built to convert.

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A strategic guide created to help service-based businesses elevate their online presence and attract aligned clients—beautifully and intentionally.


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