Hello friends! Just a few notes on the blog. The categories at the top are manual,  meaning that you'll want to snag those actual links from Wordpress and set the links like you would any other link in Showit.

The "Best Of" section is set to display any of your posts tagged "favorites," so just tag a few posts to ensure those show up there! Otherwise, this blog should be a cinch to use and looks so stunning!

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The Agency Blog

Your destination for thoughtful insights on design, branding, style, and strategy—plus a behind-the-scenes look at building a business with purpose.


Graphic designer working on a logo design on a tablet

Let’s talk about something that’s super close to my heart and oh-so-important for your business—your logo. Yep, that little emblem or wordmark that represents everything your brand stands for. You might be wondering, “Is it really that big of a deal?” The short answer: Absolutely! Your logo is the face of your business, and it…

Illustration depicting the top benefits of custom web design, including unique brand identity, enhanced user experience, SEO performance, scalability, security, fast load times, responsive design, tailored functionality, advanced analytics, and competitive advantage.

Your website is more than just a digital business card; it’s the heart of your online presence. It’s where first impressions are made and customer relationships are built. While off-the-shelf templates might seem like a quick fix, investing in custom web design offers numerous advantages that can significantly elevate your brand. Here are the top…

Effective logo design representing unique brand identity and values.

A logo does much more than just act as a visual identifier for your business. It encapsulates your brand’s identity, values, and uniqueness, setting the tone for customer expectations and experiences. This guide delves into the critical elements of a well-designed logo and provides practical tips for businesses aiming to create or revamp their emblem.…

An array of vivid colors arranged in a palette, symbolizing the use of color psychology in web design.

Color is far more than a mere aesthetic choice; it’s a potent tool that can significantly influence user perception, emotions, and behaviors. Understanding color psychology is crucial for designers and marketers alike as it enables them to craft a website that not only looks appealing but also aligns with the brand’s message and objectives. In…

HI, I'M CHELLY

Founder of The Agency. Creative Director, Brand Stratigist, Entrepreneur.

About Me • About Me • About Me •

After building two businesses from the ground up, I’ve learned that the difference between growth and stagnation often comes down to clarity. At The Agency, I help service-based brands refine their presence with intention—creating strategic websites and brand visuals that aren’t just beautiful, but built to convert.


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