Hello friends! Just a few notes on the blog. The categories at the top are manual,  meaning that you'll want to snag those actual links from Wordpress and set the links like you would any other link in Showit.

The "Best Of" section is set to display any of your posts tagged "favorites," so just tag a few posts to ensure those show up there! Otherwise, this blog should be a cinch to use and looks so stunning!

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The Agency Blog

Your destination for thoughtful insights on design, branding, style, and strategy—plus a behind-the-scenes look at building a business with purpose.


Branded website mockup showing consistent design, fonts, and color scheme by The Agency

Your website is more than just a digital presence; it’s where your brand’s personality, story, and values come to life. When visitors land on your site, they should immediately feel connected to your brand. It’s not just about showcasing what you do, but also about sharing who you are and why it matters. At The…

Illustration of website design elements, including logos, colors, fonts, and imagery, integrated to reflect brand identity.

Your website is more than just a visual showcase—it’s a critical component of your branding strategy. A well-designed website that integrates key branding elements creates a cohesive and memorable online presence, strengthens brand identity, and resonates with your target audience. Here’s a comprehensive guide on how to effectively incorporate branding elements into your website design.…

Designer creating a custom website for a boutique on a laptop

Let’s explore an inspiring journey of transformation through custom web design and branding. Today, we’ll share a case study about a local boutique that turned its online presence around and saw remarkable growth. Ready to see the magic? Let’s dive in! The Boutique’s Challenge A quaint local boutique had a thriving physical store, but its…

Illustration of brand identity elements including logo, colors, typography, and packaging.

A strong brand identity is what sets your business apart, builds trust with your audience, and fosters loyalty. But what exactly is a brand identity, and how can you craft one that genuinely resonates with your target audience? Let’s dive in and explore the elements of a strong brand identity and how it can catapult…

HI, I'M CHELLY

Founder of The Agency. Creative Director, Brand Stratigist, Entrepreneur.

About Me • About Me • About Me •

After building two businesses from the ground up, I’ve learned that the difference between growth and stagnation often comes down to clarity. At The Agency, I help service-based brands refine their presence with intention—creating strategic websites and brand visuals that aren’t just beautiful, but built to convert.


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