Hello friends! Just a few notes on the blog. The categories at the top are manual,  meaning that you'll want to snag those actual links from Wordpress and set the links like you would any other link in Showit.

The "Best Of" section is set to display any of your posts tagged "favorites," so just tag a few posts to ensure those show up there! Otherwise, this blog should be a cinch to use and looks so stunning!

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The Agency Blog

Your destination for thoughtful insights on design, branding, style, and strategy—plus a behind-the-scenes look at building a business with purpose.


Illustration of a customer at the center of various marketing touchpoints like surveys, social media, and customer service.

Businesses that prioritize their customers and create a personalized experience stand out. A customer-centric marketing strategy places the customer at the heart of all decisions and actions, ensuring that every interaction is meaningful and adds value. But how do you develop and implement such a strategy effectively? Let’s explore the steps to create a customer-centric…

A graphic showing various social media icons including Facebook, Instagram, Twitter, LinkedIn, and TikTok.

Social media has become an indispensable tool for businesses of all sizes. It’s not just about posting pictures or sharing updates; it’s about building a community, engaging with your audience, and driving growth. But how do you effectively harness the power of social media marketing to elevate your business? Let’s dive into the strategies and…

Illustration of brand identity elements including logo, colors, typography, and packaging.

A strong brand identity is what sets your business apart, builds trust with your audience, and fosters loyalty. But what exactly is a brand identity, and how can you craft one that genuinely resonates with your target audience? Let’s dive in and explore the elements of a strong brand identity and how it can catapult…

Graphic designer working on a logo design on a tablet

Let’s talk about something that’s super close to my heart and oh-so-important for your business—your logo. Yep, that little emblem or wordmark that represents everything your brand stands for. You might be wondering, “Is it really that big of a deal?” The short answer: Absolutely! Your logo is the face of your business, and it…

HI, I'M CHELLY

Founder of The Agency. Creative Director, Brand Strategist, Entrepreneur.

About Me • About Me • About Me •

After building two businesses from the ground up, I’ve learned that the difference between growth and stagnation often comes down to clarity. At The Agency, I help service-based brands refine their presence with intention, creating strategic websites and brand visuals that aren’t just beautiful, but built to convert.

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