If your website isn’t generating leads or bringing in new clients, don’t panic! You’re not alone, and the good news is that you don’t need a complete overhaul to see a big difference. With a few focused tweaks, you can turn things around and start making your website work for you. The best part? You can do it all in just 30 days. Follow these steps, and you’ll be on your way to a website that’s not just pretty, but profitable.
Let’s break it down, week by week, to get you on track.
Week 1: Declutter Your Homepage
Think of this week as giving your homepage a little mini-makeover. If it’s packed with too much information or overwhelming visuals, it can be hard for visitors to know where to focus. A clean homepage with a clear, welcoming message makes a big difference.
Start by removing anything that doesn’t help tell your story or guide your visitors toward taking action. Make sure your headline speaks directly to your ideal client and that your main call-to-action (like “Book a Free Consultation” or “Get Your Free Guide”) is front and center. The goal is to create a space that feels inviting and helps visitors understand exactly what you offer.
Pro Tip: Think of your homepage as the front door to your business. Keep it clean, welcoming, and easy to navigate, so people feel comfortable stepping inside.
Week 2: Make It Mobile-Friendly
Did you know that more than half of web traffic comes from mobile devices? That means your site needs to look just as good (and work just as well) on a smartphone as it does on a desktop. This week, focus on making your site mobile-friendly.
Check your website on different devices and screen sizes. Is the text easy to read? Are the images loading properly? Is it easy for someone to find what they’re looking for without zooming in? If the answer to any of these questions is “no,” make adjustments to simplify your mobile layout and ensure everything loads quickly.
Pro Tip: Google loves mobile-friendly websites, so not only will this help your visitors, but it’ll also boost your SEO. Win-win!
Week 3: Add an Irresistible Freebie
People love free stuff, and offering a free resource or consultation can be a great way to encourage visitors to stick around and get to know you better. Think of this as leaving the door open for a new friend—you’re giving them a reason to stay and start a conversation.
Your freebie could be a downloadable guide, a checklist, an eBook, or even a free 15-minute consultation. Make sure it’s something that provides real value and helps solve a problem your ideal client has. Once you have your freebie, highlight it on your homepage and use a pop-up or banner to make it easy for people to access.
Pro Tip: The key to a great freebie is to make it specific to your audience’s needs. The more relevant it is, the more likely they are to take action.
Week 4: Start Tracking Your Results
You can’t improve what you don’t measure. This week, it’s time to set up some basic analytics to understand what’s working and where there’s room for improvement. Tools like Google Analytics or even simple heat maps can help you see where visitors are spending time on your site and where they might be dropping off.
Pay attention to key metrics like bounce rate, time spent on site, and conversion rate for any calls-to-action. Tracking your results doesn’t have to be complicated—start small and build from there. The insights you gain will help you make even more informed decisions moving forward.
Pro Tip: Set goals for your website traffic and conversions, and use your analytics to check your progress. This will help you see exactly what changes are making the biggest impact.
Turning your website into a client-generating machine doesn’t require a magic wand—just some focused effort and a little bit of love. By tackling one area each week, you’ll give your site the boost it needs to attract more leads, keep visitors engaged, and ultimately grow your business.
Ready to make your website work harder for you? Reach out to The Agency today, and let’s get started on creating a site that not only looks great but brings in clients, too.
