As a business owner, you know that customer testimonials can be an incredibly powerful tool in building trust and credibility with potential clients. But what makes a great testimonial? How do you get your clients to provide the kind of feedback that will truly set your business apart from the rest?

In this post, we’ll share five essential questions to ask your clients when collecting testimonials for your website. By asking these questions, you can help ensure that you’re getting the kind of feedback that will truly resonate with your audience and help you close more sales.

1. What problem were you trying to solve when you first came to us?

By asking this question, you’re getting to the heart of why your client needed your services in the first place. Understanding the problem that they were facing can help potential clients see themselves in the same situation and imagine the ways that you can help solve their problems as well.

2. How did we help you solve that problem?

This question is all about results. By understanding how your business was able to help your client solve their problem, you’re highlighting the value that your business provides. This can be a powerful selling point for potential clients who are facing the same challenges.

3. What was your experience like working with us?

This question is all about the client’s experience with your business. Were they happy with the level of communication? Did they feel that their needs were being met? Understanding the client’s experience can help you identify areas where you can improve and also provide a great testimonial for potential clients.

4. What did you like best about working with us?

By asking this question, you’re giving your clients the opportunity to highlight the things that they loved about working with your business. This can help you understand what sets you apart from the competition and what your unique value proposition is.

5. Would you recommend us to others? Why or why not?

This final question is all about the bottom line. Would your client recommend your business to others? If so, why? If not, what could you have done better? Understanding the reasons behind a client’s willingness to refer others to your business can be a powerful tool in building your referral network.

By asking these five questions, you can collect powerful testimonials that will help set your business apart from the competition. And if you need help collecting testimonials or creating a strategy for incorporating them into your website, don’t hesitate to contact The Agency for expert assistance.