Hello friends! Just a few notes on the blog. The categories at the top are manual,  meaning that you'll want to snag those actual links from Wordpress and set the links like you would any other link in Showit.

The "Best Of" section is set to display any of your posts tagged "favorites," so just tag a few posts to ensure those show up there! Otherwise, this blog should be a cinch to use and looks so stunning!

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The Agency Blog

Your destination for thoughtful insights on design, branding, style, and strategy—plus a behind-the-scenes look at building a business with purpose.


Modern website design layout on a laptop showcasing strategic design elements that help service-based businesses increase sales and conversions

It’s not enough for your brand to simply exist online — it needs to stand out, resonate, and most importantly, convert. For service-based businesses, this is even more critical. You’re not just selling a product that people can see or touch; you’re selling expertise, trust, and results. That’s why your digital presence has to work…

Mockup of a custom-designed website on desktop and mobile showing strategic layout and clean branding by The Agency

Your website isn’t just a digital business card—it’s your first impression, your most consistent employee, and often, the deciding factor for whether someone chooses to work with you. Yet so many service-based businesses settle for pretty designs that don’t actually do anything. They look polished on the outside but fail to build trust, guide the…

Flat lay of laptop and feminine workspace with website design notes, symbolizing a website refresh for modern brands

Your website is more than a digital placeholder—it’s your brand’s first impression, your sales team, and your credibility all rolled into one.In today’s digital-first world, it’s often the first and only chance you get to make a connection with your ideal client.But here’s the hard truth: even the most well-intentioned websites can become outdated, unfocused,…

Laptop displaying a sleek, conversion-focused website design with mobile-friendly navigation.

A well-designed website isn’t just about aesthetics—it’s about conversions. In this article, we explore the top five website design trends that help businesses attract, engage, and convert more clients. From minimalist layouts to SEO-optimized content, these strategies ensure your website works for you 24/7. Is your website following the latest trends?

HI, I'M CHELLY

Founder of The Agency. Creative Director, Brand Stratigist, Entrepreneur.

About Me • About Me • About Me •

After building two businesses from the ground up, I’ve learned that the difference between growth and stagnation often comes down to clarity. At The Agency, I help service-based brands refine their presence with intention—creating strategic websites and brand visuals that aren’t just beautiful, but built to convert.


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