Hello friends! Just a few notes on the blog. The categories at the top are manual,  meaning that you'll want to snag those actual links from Wordpress and set the links like you would any other link in Showit.

The "Best Of" section is set to display any of your posts tagged "favorites," so just tag a few posts to ensure those show up there! Otherwise, this blog should be a cinch to use and looks so stunning!

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The Agency Blog

Your destination for thoughtful insights on design, branding, style, and strategy—plus a behind-the-scenes look at building a business with purpose.


Illustration of branding elements including color palettes, fonts, and logos to showcase the psychology of design in branding.

When it comes to branding, every element matters—from the color of your logo to the typeface on your website. Your brand is more than just a logo or slogan; it’s the emotional and psychological connection your audience forms with your business. One of the most powerful tools in your branding arsenal? The psychology behind colors…

HI, I'M CHELLY

Founder of The Agency. Creative Director, Brand Stratigist, Entrepreneur.

About Me • About Me • About Me •

After building two businesses from the ground up, I’ve learned that the difference between growth and stagnation often comes down to clarity. At The Agency, I help service-based brands refine their presence with intention—creating strategic websites and brand visuals that aren’t just beautiful, but built to convert.


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A strategic guide created to help service-based businesses elevate their online presence and attract aligned clients—beautifully and intentionally.


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