Hello friends! Just a few notes on the blog. The categories at the top are manual,  meaning that you'll want to snag those actual links from Wordpress and set the links like you would any other link in Showit.

The "Best Of" section is set to display any of your posts tagged "favorites," so just tag a few posts to ensure those show up there! Otherwise, this blog should be a cinch to use and looks so stunning!

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The Agency Blog

Your destination for thoughtful insights on design, branding, style, and strategy—plus a behind-the-scenes look at building a business with purpose.


Flat lay with branding swatches, notebook, and digital screen—representing brand refinement and identity strategy

There comes a moment in business when your brand no longer feels like a fit. Maybe you’ve evolved. Maybe your offerings have shifted. Or maybe you’re attracting clients who aren’t quite aligned. Whatever the reason, something feels off—but the idea of a full rebrand feels overwhelming. Good news: You don’t have to start from scratch…

Brand color palette with swatches in vibrant and neutral tones arranged for business branding inspiration

When it comes to building a brand that resonates, your colors are more than just a design choice—they’re a powerful tool for communicating your story, setting the tone for your business, and creating a memorable impression. Whether you’re launching a new business or refreshing your existing brand, choosing the right colors can feel overwhelming. But…

Illustration of branding elements including color palettes, fonts, and logos to showcase the psychology of design in branding.

When it comes to branding, every element matters—from the color of your logo to the typeface on your website. Your brand is more than just a logo or slogan; it’s the emotional and psychological connection your audience forms with your business. One of the most powerful tools in your branding arsenal? The psychology behind colors…

Illustration of a professionally designed logo that embodies a brand's essence.

Pop quiz: Think of any major brand off the top of your head. Got one? Now, what’s the first thing that comes to mind? I’ll bet my bottom dollar it’s their logo. Logos are more than just pretty graphics that companies slap onto products. They’re the embodiment of a brand’s soul. The first handshake. The…

HI, I'M CHELLY

Founder of The Agency. Creative Director, Brand Stratigist, Entrepreneur.

About Me • About Me • About Me •

After building two businesses from the ground up, I’ve learned that the difference between growth and stagnation often comes down to clarity. At The Agency, I help service-based brands refine their presence with intention—creating strategic websites and brand visuals that aren’t just beautiful, but built to convert.


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