Hello friends! Just a few notes on the blog. The categories at the top are manual,  meaning that you'll want to snag those actual links from Wordpress and set the links like you would any other link in Showit.

The "Best Of" section is set to display any of your posts tagged "favorites," so just tag a few posts to ensure those show up there! Otherwise, this blog should be a cinch to use and looks so stunning!

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The Agency Blog

Your destination for thoughtful insights on design, branding, style, and strategy—plus a behind-the-scenes look at building a business with purpose.


Person sketching brand ideas on paper symbolizing authentic branding and storytelling

In today’s fast-paced digital world, the heart of a brand often lies in the stories it tells. Authentic branding isn’t just about logos and color schemes; it’s about weaving a narrative that resonates deeply with your audience. This blog explores the significance of authentic branding and how effective storytelling can transform the way customers perceive…

Digital devices and branding collateral showcasing the process of building a brand in the digital age.

Crafting a brand identity in the digital era requires a strategic blend of creativity, consistency, and technical savvy. It’s about understanding the interplay between a strong brand presence and the digital platforms that can amplify it. The Agency has mastered this blend, propelling brands to new heights with a holistic approach to digital branding. Establishing…

A person holding a globe with branding elements in the background.

If you think branding is just about a catchy logo, you’re in for a revelation. In 2024, world-class branding is a multifaceted masterpiece that combines artistry and scientific precision. It’s the magic behind brand identities that resonate, captivate, and stand the test of time. So, let’s dive into the art and science of branding that’s…

Designer's desk with curated branding elements including color palettes, typography sketches, and logo drafts.

Ever walked into a room and been instantly struck by its decor? Maybe it was a plush velvet sofa in a shade of emerald green that you still can’t shake off, or perhaps the perfectly chosen paintings on the walls that just made the whole ambiance sing. That’s the kind of reaction your brand should…

HI, I'M CHELLY

Founder of The Agency. Creative Director, Brand Stratigist, Entrepreneur.

About Me • About Me • About Me •

After building two businesses from the ground up, I’ve learned that the difference between growth and stagnation often comes down to clarity. At The Agency, I help service-based brands refine their presence with intention—creating strategic websites and brand visuals that aren’t just beautiful, but built to convert.


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