Hello friends! Just a few notes on the blog. The categories at the top are manual,  meaning that you'll want to snag those actual links from Wordpress and set the links like you would any other link in Showit.

The "Best Of" section is set to display any of your posts tagged "favorites," so just tag a few posts to ensure those show up there! Otherwise, this blog should be a cinch to use and looks so stunning!

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The Agency Blog

Your destination for thoughtful insights on design, branding, style, and strategy—plus a behind-the-scenes look at building a business with purpose.


Modern website design layout on a laptop showcasing strategic design elements that help service-based businesses increase sales and conversions

It’s not enough for your brand to simply exist online — it needs to stand out, resonate, and most importantly, convert. For service-based businesses, this is even more critical. You’re not just selling a product that people can see or touch; you’re selling expertise, trust, and results. That’s why your digital presence has to work…

Flat lay of brand design elements including color swatches, typography samples, and mood board, representing a strategic brand styling guide

Your brand’s first impression doesn’t begin with what you say — it begins with how you look. Before someone reads your services page, browses your offers, or even follows you on social media, they’re already making instant judgments based on your visual identity. That’s why the design of your brand matters. Not just because it’s…

A business professional working on brand messaging strategies with a laptop and notes.

Successful brand messaging is more than just words; it’s about creating an emotional connection that resonates deeply with your audience. The most effective brands don’t just tell their story—they tell a story that aligns with the aspirations, needs, and values of their customers. Understanding the psychology behind why people engage with certain messages is the…

Promotional image for The Agency featuring a minimalist desk setup with a smartphone and note-taking materials, highlighting tips for brand and passive income growth.

Hey there! Welcome to The Agency. If you’re looking to make your brand not just buzz-worthy but also a steady source of income, you’re in the right place. Forget the jargon and the complicated strategies; we’re talking real, practical ways to amp up your passive income game. Ready? Let’s dive in. Web Design That Works…

HI, I'M CHELLY

Founder of The Agency. Creative Director, Brand Stratigist, Entrepreneur.

About Me • About Me • About Me •

After building two businesses from the ground up, I’ve learned that the difference between growth and stagnation often comes down to clarity. At The Agency, I help service-based brands refine their presence with intention—creating strategic websites and brand visuals that aren’t just beautiful, but built to convert.


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A strategic guide created to help service-based businesses elevate their online presence and attract aligned clients—beautifully and intentionally.


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