Hello friends! Just a few notes on the blog. The categories at the top are manual,  meaning that you'll want to snag those actual links from Wordpress and set the links like you would any other link in Showit.

The "Best Of" section is set to display any of your posts tagged "favorites," so just tag a few posts to ensure those show up there! Otherwise, this blog should be a cinch to use and looks so stunning!

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The Agency Blog

Your destination for thoughtful insights on design, branding, style, and strategy—plus a behind-the-scenes look at building a business with purpose.


The Role of Branding in Scaling Your Business by The Agency

Effective branding is one of the most powerful tools a business has when looking to scale. Beyond a logo or tagline, branding is about creating a strong identity that resonates with customers, establishes trust, and sets your business apart from competitors. As your business grows, maintaining a cohesive and strategic brand helps you attract and…

The Power of Visual Consistency in Branding by The Agency

Brand recognition is one of the most powerful assets a business can have. From color schemes to typography, visual consistency helps your brand stand out, makes it memorable, and fosters trust with your audience. A cohesive brand identity is more than just a logo; it’s the entire visual experience that clients associate with your business.…

Custom logo design for a CPG brand showcasing professional branding by The Agency.

In the competitive world of Consumer Packaged Goods (CPG), standing out on the shelves is more challenging than ever. With countless products vying for the attention of consumers, effective branding has become paramount. One of the most crucial elements of this branding is the logo. A well-designed logo is not just a pretty picture; it’s…

Graphic designer working on a logo design on a tablet

Let’s talk about something that’s super close to my heart and oh-so-important for your business—your logo. Yep, that little emblem or wordmark that represents everything your brand stands for. You might be wondering, “Is it really that big of a deal?” The short answer: Absolutely! Your logo is the face of your business, and it…

HI, I'M CHELLY

Founder of The Agency. Creative Director, Brand Stratigist, Entrepreneur.

About Me • About Me • About Me •

After building two businesses from the ground up, I’ve learned that the difference between growth and stagnation often comes down to clarity. At The Agency, I help service-based brands refine their presence with intention—creating strategic websites and brand visuals that aren’t just beautiful, but built to convert.


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