Hello friends! Just a few notes on the blog. The categories at the top are manual,  meaning that you'll want to snag those actual links from Wordpress and set the links like you would any other link in Showit.

The "Best Of" section is set to display any of your posts tagged "favorites," so just tag a few posts to ensure those show up there! Otherwise, this blog should be a cinch to use and looks so stunning!

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The Agency Blog

Your destination for thoughtful insights on design, branding, style, and strategy—plus a behind-the-scenes look at building a business with purpose.


Flat lay of brand design elements including color swatches, typography samples, and mood board, representing a strategic brand styling guide

Your brand’s first impression doesn’t begin with what you say — it begins with how you look. Before someone reads your services page, browses your offers, or even follows you on social media, they’re already making instant judgments based on your visual identity. That’s why the design of your brand matters. Not just because it’s…

Brand color palette with swatches in vibrant and neutral tones arranged for business branding inspiration

When it comes to building a brand that resonates, your colors are more than just a design choice—they’re a powerful tool for communicating your story, setting the tone for your business, and creating a memorable impression. Whether you’re launching a new business or refreshing your existing brand, choosing the right colors can feel overwhelming. But…

A person holding a globe with branding elements in the background.

If you think branding is just about a catchy logo, you’re in for a revelation. In 2024, world-class branding is a multifaceted masterpiece that combines artistry and scientific precision. It’s the magic behind brand identities that resonate, captivate, and stand the test of time. So, let’s dive into the art and science of branding that’s…

HI, I'M CHELLY

Founder of The Agency. Creative Director, Brand Stratigist, Entrepreneur.

About Me • About Me • About Me •

After building two businesses from the ground up, I’ve learned that the difference between growth and stagnation often comes down to clarity. At The Agency, I help service-based brands refine their presence with intention—creating strategic websites and brand visuals that aren’t just beautiful, but built to convert.


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