Hello friends! Just a few notes on the blog. The categories at the top are manual,  meaning that you'll want to snag those actual links from Wordpress and set the links like you would any other link in Showit.

The "Best Of" section is set to display any of your posts tagged "favorites," so just tag a few posts to ensure those show up there! Otherwise, this blog should be a cinch to use and looks so stunning!

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The Agency Blog

Your destination for thoughtful insights on design, branding, style, and strategy—plus a behind-the-scenes look at building a business with purpose.


Brand Storytelling Tips for Connecting with Your Audience by The Agency

Brand storytelling is one of the most powerful tools for creating a meaningful connection with your audience. Today’s consumers don’t just want to buy products; they want to invest in brands that resonate with their values, emotions, and experiences. Storytelling provides a way to communicate who you are, what you stand for, and why your…

Business owner using local SEO strategies to attract more customers

When customers search for services or products in your area, what’s the first thing they do? They turn to Google or other search engines for answers. That’s where Local SEO (Search Engine Optimization) becomes the game-changer your business needs. It’s not about teaching you the technical steps—it’s about helping you understand why having a professional…

Illustration of branding elements including color palettes, fonts, and logos to showcase the psychology of design in branding.

When it comes to branding, every element matters—from the color of your logo to the typeface on your website. Your brand is more than just a logo or slogan; it’s the emotional and psychological connection your audience forms with your business. One of the most powerful tools in your branding arsenal? The psychology behind colors…

The Role of Branding in Scaling Your Business by The Agency

Effective branding is one of the most powerful tools a business has when looking to scale. Beyond a logo or tagline, branding is about creating a strong identity that resonates with customers, establishes trust, and sets your business apart from competitors. As your business grows, maintaining a cohesive and strategic brand helps you attract and…

HI, I'M CHELLY

Founder of The Agency. Creative Director, Brand Stratigist, Entrepreneur.

About Me • About Me • About Me •

After building two businesses from the ground up, I’ve learned that the difference between growth and stagnation often comes down to clarity. At The Agency, I help service-based brands refine their presence with intention—creating strategic websites and brand visuals that aren’t just beautiful, but built to convert.


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