Hello friends! Just a few notes on the blog. The categories at the top are manual,  meaning that you'll want to snag those actual links from Wordpress and set the links like you would any other link in Showit.

The "Best Of" section is set to display any of your posts tagged "favorites," so just tag a few posts to ensure those show up there! Otherwise, this blog should be a cinch to use and looks so stunning!

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The Agency Blog

Your destination for thoughtful insights on design, branding, style, and strategy—plus a behind-the-scenes look at building a business with purpose.


A laptop on a desk with an email signup form open, symbolizing strategic email list growth for businesses

Ready to transform your email list into one of your most powerful business assets? Discover 10 strategic, actionable ways to grow a high-quality email list that drives engagement, boosts conversions, and supports long-term growth — all with the expert guidance of The Agency.

Modern feminine workspace with website wireframes and laptop open to homepage strategy

Your homepage is your digital front door—and in many cases, your first and only chance to make a lasting impression.When done right, it can invite connection, guide a visitor toward action, and make your brand instantly memorable.But when it’s not thoughtfully designed, it can create confusion, disconnect, or worse—cause your ideal clients to click away.…

Overhead view of a modern website planning session with laptop, notes, and brand color swatches—focused on website improvements

You built a website. You launched your business. Maybe you even got a few clients. But something still feels… off. The inquiries aren’t consistent. Visitors land on your site but don’t take action. And you’re left wondering: what’s missing? The truth is, it might not be what you’re offering—it might be how it’s being presented.…

Flat lay with branding swatches, notebook, and digital screen—representing brand refinement and identity strategy

There comes a moment in business when your brand no longer feels like a fit. Maybe you’ve evolved. Maybe your offerings have shifted. Or maybe you’re attracting clients who aren’t quite aligned. Whatever the reason, something feels off—but the idea of a full rebrand feels overwhelming. Good news: You don’t have to start from scratch…

HI, I'M CHELLY

Founder of The Agency. Creative Director, Brand Stratigist, Entrepreneur.

About Me • About Me • About Me •

After building two businesses from the ground up, I’ve learned that the difference between growth and stagnation often comes down to clarity. At The Agency, I help service-based brands refine their presence with intention—creating strategic websites and brand visuals that aren’t just beautiful, but built to convert.


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A strategic guide created to help service-based businesses elevate their online presence and attract aligned clients—beautifully and intentionally.


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