Hello friends! Just a few notes on the blog. The categories at the top are manual,  meaning that you'll want to snag those actual links from Wordpress and set the links like you would any other link in Showit.

The "Best Of" section is set to display any of your posts tagged "favorites," so just tag a few posts to ensure those show up there! Otherwise, this blog should be a cinch to use and looks so stunning!

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The Agency Blog

Your destination for thoughtful insights on design, branding, style, and strategy—plus a behind-the-scenes look at building a business with purpose.


Illustration of branding elements including color palettes, fonts, and logos to showcase the psychology of design in branding.

When it comes to branding, every element matters—from the color of your logo to the typeface on your website. Your brand is more than just a logo or slogan; it’s the emotional and psychological connection your audience forms with your business. One of the most powerful tools in your branding arsenal? The psychology behind colors…

The Role of Branding in Scaling Your Business by The Agency

Effective branding is one of the most powerful tools a business has when looking to scale. Beyond a logo or tagline, branding is about creating a strong identity that resonates with customers, establishes trust, and sets your business apart from competitors. As your business grows, maintaining a cohesive and strategic brand helps you attract and…

Local SEO Tips for Small Businesses in Sioux Falls by The Agency

As a small business, being visible to potential customers in your area is essential for growth. In a community like Sioux Falls, South Dakota, local SEO (search engine optimization) can help your business stand out from competitors and attract clients nearby. If your business relies on local customers, implementing a strong local SEO strategy ensures…

Attracting Ideal Clients with Strategic Branding by The Agency

In today’s competitive landscape, attracting ideal clients is more than just offering a great product or service; it’s about building a brand that resonates with the specific audience you want to reach. Strategic branding is the key to aligning your brand’s identity, message, and values with those of your target market, creating a connection that…

HI, I'M CHELLY

Founder of The Agency. Creative Director, Brand Strategist, Entrepreneur.

About Me • About Me • About Me •

After building two businesses from the ground up, I’ve learned that the difference between growth and stagnation often comes down to clarity. At The Agency, I help service-based brands refine their presence with intention, creating strategic websites and brand visuals that aren’t just beautiful, but built to convert.

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