Hello friends! Just a few notes on the blog. The categories at the top are manual,  meaning that you'll want to snag those actual links from Wordpress and set the links like you would any other link in Showit.

The "Best Of" section is set to display any of your posts tagged "favorites," so just tag a few posts to ensure those show up there! Otherwise, this blog should be a cinch to use and looks so stunning!

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The Agency Blog

Your destination for thoughtful insights on design, branding, style, and strategy—plus a behind-the-scenes look at building a business with purpose.


Simplified service offerings designed to improve clarity, confidence, and conversion for businesses

In business, it’s natural to assume that growth comes from expansion. More services, more packages, and more price points often feel like the safest way to increase opportunity. After all, if you offer more options, you should appeal to more people. But in practice, this approach often creates the opposite result. Instead of increasing conversions,…

Website design trends focused on improving user experience, clarity, and navigation

(And Which Ones to Avoid) Design trends move fast. What feels modern today can feel dated within a year—and for business owners, that creates pressure to constantly “keep up.” But here’s the truth most designers won’t tell you: Not every design trend improves user experience. In fact, many trends that look beautiful on Instagram actively…

Purpose-led website design focused on clarity, strategy, and conversion for small businesses

Your website is often the first real interaction someone has with your business. Before a conversation.Before a phone call.Before trust is built. And yet, many small businesses treat their website as a checkbox instead of a cornerstone. It looks fine.It functions.It exists. But it doesn’t lead. A purpose-led website changes that. It shifts your site…

Purpose-Led SEO strategy for meaningful visibility and aligned brand growth

Visibility alone is no longer enough. In an online world overflowing with content, noise, and constant competition for attention, the brands that rise are not simply the most visible, they are the most aligned, the most trusted, and the most intentional. Visibility matters, but meaningful visibility is what creates longevity, loyalty, and lasting brand equity.…

HI, I'M CHELLY

Founder of The Agency. Creative Director, Brand Strategist, Entrepreneur.

About Me • About Me • About Me •

After building two businesses from the ground up, I’ve learned that the difference between growth and stagnation often comes down to clarity. At The Agency, I help service-based brands refine their presence with intention, creating strategic websites and brand visuals that aren’t just beautiful, but built to convert.

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