Hello friends! Just a few notes on the blog. The categories at the top are manual,  meaning that you'll want to snag those actual links from Wordpress and set the links like you would any other link in Showit.

The "Best Of" section is set to display any of your posts tagged "favorites," so just tag a few posts to ensure those show up there! Otherwise, this blog should be a cinch to use and looks so stunning!

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The Agency Blog

Your destination for thoughtful insights on design, branding, style, and strategy—plus a behind-the-scenes look at building a business with purpose.


Example of balanced web design utilizing white space for enhanced focus and readability

Let’s talk about something that’s often overlooked but incredibly vital in web design: the art of using white space. Yes, it’s all about that breathing room, the unsung hero of design that can truly make or break your website’s vibe and readability. Embracing the Power of Nothing First things first, white space, often known as…

Effective conversion optimization strategies for Sioux Falls businesses in 2024

Turning website visitors into paying customers is the cornerstone of a successful online presence. However, with the vast ocean of competition, capturing the attention of browsers and converting them into buyers requires strategic planning and an understanding of user behavior. Here’s a comprehensive guide to conversion optimization strategies that can transform your website’s performance and…

Tranquil color palette on a wellness website interface promoting calm and balance

Let’s dive into something that’s incredibly powerful yet often underestimated in web design — the subtle, persuasive pull of color psychology. We’re not just splashing paint on a canvas here; we’re strategically choosing colors that resonate with your audience’s deepest needs and desires, especially in the wellness sector. Understanding the Silent Language of Color First…

Interactive custom web design showcasing brand uniqueness

Your website acts as the front door to your business. With millions of websites on the internet, standing out has become more crucial than ever. While template-based websites can offer a quick and cost-effective solution, they often fall short when it comes to differentiating your brand in the crowded online marketplace. This is where custom…

HI, I'M CHELLY

Founder of The Agency. Creative Director, Brand Stratigist, Entrepreneur.

About Me • About Me • About Me •

After building two businesses from the ground up, I’ve learned that the difference between growth and stagnation often comes down to clarity. At The Agency, I help service-based brands refine their presence with intention—creating strategic websites and brand visuals that aren’t just beautiful, but built to convert.


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