Hello friends! Just a few notes on the blog. The categories at the top are manual, meaning that you'll want to snag those actual links from Wordpress and set the links like you would any other link in Showit.
The "Best Of" section is set to display any of your posts tagged "favorites," so just tag a few posts to ensure those show up there! Otherwise, this blog should be a cinch to use and looks so stunning!
The Agency Blog
Your destination for thoughtful insights on design, branding, style, and strategy—plus a behind-the-scenes look at building a business with purpose.
SEO has changed—and many businesses are still operating as if it hasn’t. For years, ranking was treated like a technical game. Keywords were placed strategically. Pages were optimized mechanically. Content was written to satisfy algorithms instead of people. That approach no longer works. Today, search engines reward clarity, usefulness, and relevance. And the businesses that…
Marketing burnout rarely comes from a lack of effort. More often, it comes from trying to do too much without a clear center. Many business owners are not inconsistent because they lack discipline; they are inconsistent because they have been taught that effective marketing requires constant creation—new ideas, new angles, and new content every time…
Most businesses believe that booking better clients requires doing more. More content. More platforms. More explaining. More effort layered on top of an already full marketing strategy. And while that approach may increase visibility, it rarely improves the quality of inquiries. In many cases, it creates the opposite result—more conversations that feel misaligned, more hesitation…
High-converting websites in 2026 don’t look the way they used to. They aren’t overloaded with features. They don’t rely on aggressive tactics. And they certainly don’t try to be everything to everyone. Instead, they lead with clarity, intention, and trust—because that’s what today’s users respond to. Visitors arrive faster, decide quicker, and leave sooner if…
HI, I'M CHELLY
Founder of The Agency. Creative Director, Brand Strategist, Entrepreneur.
After building two businesses from the ground up, I’ve learned that the difference between growth and stagnation often comes down to clarity. At The Agency, I help service-based brands refine their presence with intention, creating strategic websites and brand visuals that aren’t just beautiful, but built to convert.
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