Hello friends! Just a few notes on the blog. The categories at the top are manual,  meaning that you'll want to snag those actual links from Wordpress and set the links like you would any other link in Showit.

The "Best Of" section is set to display any of your posts tagged "favorites," so just tag a few posts to ensure those show up there! Otherwise, this blog should be a cinch to use and looks so stunning!

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The Agency Blog

Your destination for thoughtful insights on design, branding, style, and strategy—plus a behind-the-scenes look at building a business with purpose.


Purpose-Led SEO strategy for meaningful visibility and aligned brand growth

Visibility alone is no longer enough. In an online world overflowing with content, noise, and constant competition for attention, the brands that rise are not simply the most visible, they are the most aligned, the most trusted, and the most intentional. Visibility matters, but meaningful visibility is what creates longevity, loyalty, and lasting brand equity.…

Website design strategy for service-based brands focused on clarity, user experience, and conversion.

For service-based businesses, it has the power to become an essential part of the client journey – guiding, educating, building trust, and inspiring aligned action. When approached with intention, your website can serve as a strategic tool that works on your behalf, every hour of the day, moving your business forward with clarity and purpose.…

Brand consistency image illustrating cohesive visual identity and intentional design for building trust and recognition.

Consistency is one of the most understated advantages a brand can possess. While bold visuals, memorable messaging, and striking design often receive the spotlight, it is consistency that does the heavy lifting in the background. Consistency builds familiarity. Familiarity builds trust. And trust becomes the foundation for every decision a client makes about whether to…

Strategic brand design that builds trust and drives measurable business growth through clarity, consistency, and intentional visuals.

Five simple shifts to turn thoughtful design into measurable growth – built on trust, clarity, and connection. Growth isn’t an accident. The most impactful brands aren’t simply beautiful or trendy, they are built with intention, aligned with purpose, and anchored in a clear vision for who they serve and why they exist. When your brand…

HI, I'M CHELLY

Founder of The Agency. Creative Director, Brand Strategist, Entrepreneur.

About Me • About Me • About Me •

After building two businesses from the ground up, I’ve learned that the difference between growth and stagnation often comes down to clarity. At The Agency, I help service-based brands refine their presence with intention, creating strategic websites and brand visuals that aren’t just beautiful, but built to convert.

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